Technology Leader Key Success Factor: Understanding Generational Differences

Steve Taplin
6 min readNov 1, 2022

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Effective leadership is a critical factor in organizational success and continuity. While it affects the impact of a company, the core difference arises in leadership styles and preferences, especially in a multi-generational workforce. Also, with technological advancement creating leadership gaps, understanding generational differences in leadership determines how well an organization remains established.

Generational diversity is exhibited in talents, skills, and will across multiple generations in the workplace. It also includes beliefs and preferences in working styles. In addition, research by the University of Minnesota also shows that the decline of work ethic today arises from generational conflicts in leadership and management of a multi-generational workforce.

These differences stem from growing generational diversity, which comprises at least five generations in today’s workplace.

· Silent Generation-born between 1925 and 1945

· Baby Boomers- born between 1946 and 1964

· Generation X-born between 1965 and 1980

· Millennials- born between 1981 and 2000

· Generation Z- born between 2001 and 2020

Each category presents its unique characteristics, skills, traits, and values. The differences significantly impact an organization’s setup, communication, and management. To effectively manage a multi-generational workforce, managers should understand the differences and the conflicts arising from each category.

Why Managers in Tech Companies Should Understand Generational Differences

Many organizations focus on diversification in the workplace as a positive move. However, according to ResearchGate, most company owners and managers limit diversification to ethnicity and gender, overlooking generational diversity. In many tech organizations today, such as software development companies, a poor understanding of generational differences presents a daunting challenge to most managers.

The disconnect mostly appears with the rapid technological evolution that has caused a significant generational gap. Technology mainly changes communication style in the workplace with a surge in digital tools and gadgets. This creates a new set of industries uncommon to some generations, especially the Silent Generation, Baby Boomers, and Generation X.

In today’s lifestyle, older generations mainly consider phones for only making calls and sending messages. The younger generation, particularly Gen Z and Millenials, view phones as a digital door to the world. In the workplace, this presents a multi-generational gap that usually ends in conflicts since the younger generations consider, the older group slow in embracing change.

Moreover, baby boomers and Gen X demand face-to-face communication if they feel their concerns are ignored. At the same time, younger generations prefer technology-based communication for short, straightforward messages and tend to avoid face-to-face talks, as stated by Tennessee State University. To address such conflicts, managers and other technology leaders must accept these differences as opportunities.

Unfortunately, some leaders leave these different generations to deal with issues alone instead of providing support and guidance that opens up more innovation opportunities.

Impact of Generation Differences on Technology

Technology today is a core driving force in many companies with frequent diversification in needs. Software development, for instance, remains a top priority for many organizations, especially in maintaining a competitive edge. This is why more US companies are now working with nearshore software development companies as a cost-effective move and for diversification.

However, conflicts arising from generational differences in these technology companies remain a primary concern affecting the key factors to effective leadership. One common difference in these generations is the varying ideas and approaches to work and what constitutes success in an organization.

Gen Z, for instance, projects an aggressive generation willing to express their likes and dislikes in the workplace yet bringing a new boldness to the software development industry. This generation is not afraid of putting their needs ahead of others in the workplace but will still deliver toward the organization’s goals.

While Gen Z is not opposed to work, it will openly challenge the workplace structure. They often want to determine how, where, and when to work, fuelling remote work setups. As shown by BBC-WorkLife, they demand more from employers, like higher pay, flexibility, more time off, and freedom of work, which has led to the rapid growth of remote work setups. Understanding such critical generational differences in software development companies is vital in resolving conflicts and streamlining operations.

Millennials, on the contrary, want a job they will get along with the management, and if they don’t like the manager, they are more likely to leave the company. On average, they will stay in a job for two years, as indicated by Forbes. This leads to high turnover rates for organizations that fail to manage generational differences effectively.

Still, there are no right or wrong leadership preferences and styles as presented by these generations. Managers should instead use each of these preferences to establish or restructure workplace policies. In nearshore software development companies now offering numerous benefits to American businesses, managers should focus on the preferred leadership styles to determine the workplace and station setup.

Generational differences in such tech companies may enhance innovation which boosts profitability. But, it presents more setbacks if poorly addressed. Generational conflicts in the workplace usually lead to frustrations, lower work morale, hinder productivity, and fuel other work-related stress.

Such conflicts may hinder nearshore software development companies from offering more benefits which include,

· Protection or preservation of intellectual property

· Elimination of cultural and language barriers since most are within the same region

· Lower costs arising from differences in currency rates and lifestyle

· A common time zone that makes it easy to schedule meetings and resolve work-related issues

Managers should embrace generational differences and use the preferred communication style to improve these advantages. Enhancing communication in a tech company, especially with software developers, creates more trust and eliminates most conflicts arising from generational differences. In turn, it fosters more creativity and motivation among workers.

Common Ways to Manage Generational Differences in Technology Industries

Leadership, especially in software development companies, may still follow common autocratic, transactional, transformational, laissez-faire, and participative styles. However, to lower the negative impact of generational differences, they should focus on understanding and preventing common generational issues besides communication, like work setup approach, conflicts of style, and stereotyping.

Managers should apply some standard solutions such as,

· Involve and engage older generations in training or team building

This approach helps Gen Z and Millenials understand and connect better with older generations. While Gen-Z and Millenials are more tech-savvy, baby boomers, on the other hand, have years of seasoned experience. This is mainly in management structures and conflict resolution techniques. Through mentorship programs, it encourages the exchange of knowledge and expertise.

· Redefining feedback-delivering techniques

Gen Z workers demand immediate and brief feedback on performance, while Gen x doesn’t want to be disturbed. Streamlining communication, mainly feedback styles to fit each category, resolves this issue.

· Avoid being stereotypical by customizing your approach to employees.

Instead of generalizing all employees, managers should consider each worker unique in their skills, preferences, and goals. Therefore should take a customized approach with each generation.

· Don’t ignore the employee’s concerns and suggestions.

Rather than making age-based and biased assumptions and decisions about employees’ concerns and requests, always listen to the workers and understand their needs and preferences.

Conclusion

Generational differences in the workplace continue to present unique expectations, preferences, and perspectives. To avoid conflict escalation, managers must understand these differences impact the organization, culture, communication, and profitability.

While generational diversity is bound to bring a culture and communication clash, managers should approach it as an opportunity instead. When well managed, it represents a robust competitive edge in an organization. In addition, curiosity, lateral thinking, and an informed approach will foster a culture that embraces generational diversity, and this way, managers can stay ahead of potential conflicts and concerns.

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Steve Taplin
Steve Taplin

Written by Steve Taplin

Steve Taplin is the CEO of Sonatafy Technology (www.Sonatafy.com), a leading nearshore software development firm. Steve also writes for Forbes & Entrepreneur.

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