Top 10 Ways Technology Leaders Can Align to Company Business Initiatives

Steve Taplin
4 min readMay 24, 2023

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Steve Taplin as seen in Forbes and Entrepreneur | Sonatafy Technology -Nearshore Software Development

Technology is an essential driver of business success in today’s digital age. Without IT leaders playing a critical role in ensuring that technology solutions are aligned with the needs of the business, many organizations wouldn’t run properly. And now, as AI and machine learning play increasingly invisible roles, IT leaders must advocate for change.

Of course, building buy-ins from business units can be a significant challenge for IT leaders, who must balance their role’s technical requirements with the organization’s broader business goals. To be successful, IT leaders must foster strong relationships with business unit leaders, understand their needs and priorities, and collaborate to develop technology solutions that drive business outcomes. In this context, this essay will discuss ten ways IT leaders can build business unit buy-in and successfully implement technology solutions that deliver measurable business results.

10 ways IT leaders can build business unit buy-in:

1. Develop a shared vision: IT leaders should work with business unit leaders to develop a shared vision for technology and its role in achieving business goals. An excellent place to look first is the mission statement. Make sure all leaders have the same vision, one that’s been carefully developed for business cohesion.

2. Communicate effectively: IT leaders should communicate effectively with business unit leaders to build trust and understanding between the IT staffing department and business units. Emphasize that each business unit is as good as they are together and that one person can throw sand in the gears. The IT leader can facilitate communication with business unit leaders by including them in their strategic planning and ensuring they have good working relationships with all unit leaders.

3. Align IT with business needs: IT leaders should align technology investments and priorities with the requirements of their business units. To this end, IT leaders must provide their users with “faster, better, and cheaper” innovations than competing organizations. When aligned with business needs, IT needs to drive ROI because things like equipment for scaling add maximum value to the organization.

4. Show ROI: IT leaders should demonstrate the return on investment of technology projects regarding business outcomes, such as increased revenue, improved customer satisfaction, and reduced costs. The CEO will increasingly depend on the IT leader to drive cost-cutting measures like moving office automation to the cloud and using AI for human tasks humans don’t want to do.

5. Collaborate with business units: IT leaders should collaborate with business unit leaders to identify opportunities for technology to improve processes and workflows. One of the best ways of cutting costs is moving some services to the cloud.

6. Provide training and support: IT leaders should provide training and support to business unit users to help them adopt and make the most of new technologies. For example, the cloud is becoming the industry standard. IT leaders can lead the push to train people to work with the cloud and follow cybersecurity practices. So that change happens across all units, IT departments can use business relationship managers to ensure the needs of individual teams don’t weigh down everyone else.

7. Encourage innovation: IT leaders should foster a culture of innovation and experimentation within the IT department and across the organization. However, the IT leader who thinks about innovation should also consider cost-cutting, where innovation becomes a business driver. Superapps, adaptive AI, and the metaverse need innovative thinkers to weave business growth into strategic workflows.

8. Focus on user experience: IT leaders should prioritize the user experience of business unit users and work to ensure that technology solutions are user-friendly and intuitive. Emergent technology weighs heavily toward automation and AI. However, user experience in places like the metaverse and cloud computing should attract new talent.

9. Empower business unit leaders: IT leaders should empower them to make technology decisions aligned with their unit’s goals and objectives. If the IT leader takes the time to develop relationships with unit leaders, they’ll be better positioned to encourage technology adoption. Make sure the CEO has 100 % buy-in. This is also an opportunity to deploy business relationship managers so unit leaders understand when to make technology decisions.

10. Measure success: IT leaders should measure and report on the success of technology projects regarding business outcomes and use that information to improve the IT function’s performance and impact continuously. A business can measure success by employing applied observability across all business units. When one doesn’t perform the rest, feel the effects. Moreover, a business measures success by how quickly it can adapt to new technology. As such, IT leaders should ensure everyone is focused on one vision, like working entirely in the cloud as a platform and IaaS.

In conclusion, building business unit buy-in is crucial for IT leaders to successfully implement technology solutions that drive business outcomes.

IT leaders can build strong relationships with business units and achieve their technology objectives by doing the following:

· Developing a shared vision

· Communicating effectively

· Aligning IT with business needs

· Demonstrating ROI

· Collaborating with business units

· Providing training and support

· Encouraging innovation

· Focusing on user experience

· Empowering business unit leaders

· Measuring success

Ultimately, by working together to leverage technology to drive business results, organizations can create a culture of innovation and excellence that enables them to succeed in today’s rapidly changing business landscape.

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Steve Taplin
Steve Taplin

Written by Steve Taplin

Steve Taplin is the CEO of Sonatafy Technology (www.Sonatafy.com), a leading nearshore software development firm. Steve also writes for Forbes & Entrepreneur.

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