Why is Talent Acquisition so important for Technology Companies?

Steve Taplin
4 min readNov 7, 2022

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Technology leaders should view quality talent acquisition as an enabler, not a substitute. As the tech industry experiences a boom, companies, now more than ever, should have seamless and easy access to a wide range of techies. While most organizations naturally have aggressive hiring goals, they face a limited talent pool, especially if they are a software development company, so they regularly compete for the best candidates.

While all types of organizations face recruiting issues, the smaller ones find it even harder to afford or match the benefits of big tech organizations.

Some employers are opting to hire subpar candidates as a short-term solution to meet this demand gap, then equip them with more skills on the job. According to a report by Indeed, 58% of employers rely on soft skills, while 77% consider work experience as the decisive factor during talent acquisition.

During recruitment, companies must be creative, open-minded, and fast-paced to acquire staff with varying IT skills.

Talent Drives Business Value for IT Firms.

The human capital of an IT company drives intellectual capital, which is the valuable accumulation of the staff’s output over time. You can view the quality of hire as the contribution of a new employee to the company over time.

Quality hires help to create brands, proprietary tech and databases, patents, and strategic customer relationships. Quality talent designs and maintains this type of value for the IT firm. And when critical talent leaves, such a business’s value decreases.

The challenge comes in when determining how to assess the quality of hire and prove how new talent acquisition will increase the business value. Companies can mitigate these challenges by investing more in quality sourcing and selection techniques.

New Talent Improves Startup Branding.

To gain a foothold in a specific market, startups should build a strong brand. They communicate company values and missions from the onset and during the selection process.

On the one hand, the company selects the most suitable profile that meets the job requirement. And on the other hand, the qualified candidate agrees to share the message and values that the company represents.

Companies can strengthen their branding by relating talent acquisition with their brand image while attracting prospective candidates. For this reason, it’s vital to take care of the brand’s online presence: website, and social pages to encourage interaction with candidates who can add value to the company.

New Talent Acquisition Gives You a Competitive Advantage.

Talent Acquisition creates a competitive advantage and helps publicize the startup. The process of recruiting in itself is a marketing activity too.

The degree of attention you pay to the selection process and the target audience will help you fill a vacancy within the shortest time possible while announcing to the world that you’re open to doing business.

The recruitment campaign can be a strategic choice too, and not necessarily to fill a vacancy. Talent acquisition could orient towards acquiring new valuable talent to complement your existing staff; this can be very beneficial in giving you a more competitive advantage.

You Target the Best Candidate During Recruitment.

While starting, startups have limited staff and budget resources. Investing in a Talent Acquisition campaign helps employers to identify valuable skills for future growth. At the same time, the company can seek to find out a candidate’s problem-solving skills, multitasking ability, and innovative approaches they can bring on board when hired.

Talent acquisition also helps companies to assemble strong IT teams by matching the candidate’s specific skills, aptitudes, and abilities, to ensure they can take on any challenges that arise with a creative and diverse approach.

New Talent Prepares the Company for the Future.

One of the most vital aspects of recruitment is that it is forward-looking. While replacing key roles may seem impossible, a strategic approach during talent acquisition can help to ensure you hire the right skills for future leaders.

Hiring means that you will not just recruit to fill a position. But also screen candidates with the potential to take on new roles which can benefit your company in the Future.

Tech employers have a better relationship with New Hires

Today’s IT employees want a personalized experience with their employers and to feel their boss participates through everyday concerns at the workplace. The hiring process breeds a bond at the onset, as employers interact with candidates to learn more about their skills and aptitudes.

And on the other hand, the employees understand better what their bosses expect concerning goals and targets. This interaction goes a long way toward improving company culture, loyalty, and productivity.

Leverage Technology for the Best Talent Acquisition Experience.

Technology plays a vital role in employer brand building and talent experience when looking for good talent. As the pandemic leaves a wake of far-reaching disruptions to recruitment, organizations must assess how tech tools and innovation can help mitigate the workforce challenges brought about by the crisis.

Using innovative tools and market data, companies can customize their talent experience to expand their reach to access active and passive candidates worldwide.

Recruiting software can also help narrow down the search, as it supports all aspects of the process, including creating job ads, sharing these ads online, customizing registration forms, CV management, and scheduling interviews and questionnaires. And the employer is only left with interviewing the shortlisted candidates.

Talent Acquisition Final Take-Away Tips

By using innovative thinking and new tools, you can deliver an excellent recruitment experience and acquire talent efficiently and cost-effectively. You can also create a robust talent pool and build IT teams to provide software and apps on demand.

The ideal candidate should have the skills you need or be a fast learner and flexible in performing different tasks at the workplace.

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Steve Taplin
Steve Taplin

Written by Steve Taplin

Steve Taplin is the CEO of Sonatafy Technology (www.Sonatafy.com), a leading nearshore software development firm. Steve also writes for Forbes & Entrepreneur.

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